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Analysis on the International Market Competition of China's Polyvinyl Alcohol (PVA) Industry in 2022

2022-10-20

Pva 088 50 Jpg


Core data of this paper: polyvinyl alcohol (Pva) production capacity and its share in the world, polyvinyl alcohol (PVA) export volume, polyvinyl alcohol (PVA) import and export unit price

Domestic enterprises account for more than 50% of the global production capacity

In the 21st century, thanks to factors such as complete domestic industrial chain layout, adequate policy support, relatively cheap and high-quality labor, global PVA production capacity has gradually concentrated in the Chinese market, and the domestic PVA industry has developed rapidly. In addition, with the increasing competition in the traditional PVA product market, the international PVA giants are gradually extending to the downstream high value-added fields, and some enterprises are gradually withdrawing from the traditional PVA market, while Chinese enterprises are playing an increasingly important role in the global PVA market. In 2021, the domestic polyvinyl alcohol (PVA) capacity (nominal capacity) will account for more than 50% of the global total capacity.

Domestic PVA exports account for more than 20% of the total output

In recent years, expanding export is an important way to alleviate China's PVA overcapacity. Before the COVID-19 in 2020, the export volume of polyvinyl alcohol (PVA) in China had an obvious growth trend. Affected by the global economic downturn and weak market demand in 2020-2021, the export volume of polyvinyl alcohol (PVA) in China has declined, but there are signs of recovery in 2021.

From the proportion of domestic polyvinyl alcohol (PVA) exports in the total output, the change trend is consistent with the overall export volume. In 2021, the proportion of exports in the total output will exceed 20%. On the whole, domestic polyvinyl alcohol (PVA) enterprises are accelerating their export market layout and actively participating in global market competition.

From the perspective of export regions, in 2021, there will be more than 100 countries or regions exporting polyvinyl alcohol (PVA) products from Chinese Mainland, of which India will have the largest export amount, accounting for more than 10%; The second is South Korea, Malaysia, Belgium, the Netherlands, etc. The top ten countries or regions in terms of export amount are mainly Asian and European countries. On the whole, China's polyvinyl alcohol (PVA) industry enterprises have a large export distribution to Asia and Europe.

Domestic PVA enterprises focus on middle and low-end market competition

From the perspective of the competition level of the global polyvinyl alcohol (PVA) market, at present, the polyvinyl alcohol (PVA) products of most domestic enterprises are ordinary PVA products with medium polymerization degree and high alcoholysis degree, which are dominated by the competition in the middle and low end markets, while the high-end PVA market with high polymerization degree and low alcoholysis degree is mainly occupied by large multinational enterprises such as Japan Kuraray, Japan Hydropong Chemical, Japan Uniji and DuPont, There is still a certain gap between domestic and foreign product technology levels.

Further comparing the import and export prices of polyvinyl alcohol (PVA), in recent years, the import unit price of polyvinyl alcohol (PVA) in China is about 1.5-1.8 times that of exports. The main reason for the large price gap is that the imported products are mainly high-end, differentiated and special brand PVA products; The export products are mainly low-end products, and the low-end market competition is more obvious.

In addition, it is worth noting that the average export unit price of China's polyvinyl alcohol (PVA) industry showed a trend of fluctuating growth in 2017-2021, and the average import unit price of the industry increased to 15200 yuan/ton in 2021, which also reflects the improvement of the quality of domestic polyvinyl alcohol (PVA) export products, the effective adjustment of domestic industrial structure, and the gradual transformation of competition in the international market from low price strategy to high-end market competition.

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